Here’s why today’s prices feel confusing

One of the biggest misconceptions in real estate is the hope that you’ll be able to “sell in a strong market” but “buy in a weak one.”

But in reality, most people are doing both in the same market cycle.

We saw this clearly in recent years.

Sellers were thrilled to see homes sell over asking.
Then many of those same people turned around and became buyers, competing in the exact same conditions, often outbidding others by thousands just to secure their next home.

Which is why today’s pricing can feel confusing.

A list price might look lower than expected when you’re selling.
But that same price can feel like a “good deal” when you’re buying three weeks later.

Because it’s not just about price, it’s about position.

You’re not only selling a home.
You’re also stepping into the market as a buyer in the same breath.

And once you see it as one connected decision instead of two separate ones, the numbers tend to make a lot more sense.

If you’re considering a move and want to understand what buying or selling might actually look like for you in today’s market, reply to book a quick mini consult and we can run through the numbers together.

Ready when you are,

Sarah Fothergill

Sales Representative

Century 21 Lanthorn Real Estate Ltd. Brokerage

Direct: 613 315 9365 

Let’s Connect: @fothergill.realestate

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Originally sent to Mind the Market subscribers on June 11, 2026.